Must have книги для создания, управления и развиятия продукта

Существует огромное множество книг и каждый день появляются новые. Одни приходят и уходят, другие остаются и становятся best seller. Недавно в своем телеграмм канале Инжиниринг Данных я опубликовал интересный пост про mind map книг о создании продукта. Самое интересное, что автор mind map занимается разработкой data продуктов. Так что, как ни крути, data мир и аналитика без хорошего дизайна и продукта не смогу существовать.

Несмотря на то, что я больше занимаюсь аналитикой и данными в крупных компаниях как Amazon и Microsoft, я заметил что продуктовое видение очень помогает строить качественные data продукты. И все чаще я замечая, что развитием и управление аналитической командой занимается продукт менеджер, так как он прекрасно понимает видение и цели бизнеса, обладает необходимыми навыками для управления командой и знает как извлечь ценность из данных и технологий.

Давайте посмотрим на топ самых известных книг в области управления продукта.

Getting Started

Inspired: How to Create Tech Products Customers… Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) [Cagan, Marty… www.amazon.com Amazon.com: The Lean Product Playbook: How to… Amazon.com: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid… www.amazon.com The Product Book: How to Become a Great Product… The Product Book: How to Become a Great Product Manager [School, Product, Gonzalez de… www.amazon.com Decode and Conquer: Answers to Product… Decode and Conquer: Answers to Product Management Interviews [Lin, Lewis C.] on Amazon.com. *FREE… www.amazon.com Amazon.com: Cracking the PM Interview: How to… Amazon.com: Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking… www.amazon.com

Product Discover, User Research

The Mom Test: How to talk to customers &amp… The Mom Test: How to talk to customers & learn if your business is a good idea when everyone… www.amazon.com Rocket Surgery Made Easy: The Do-It-Yourself… Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems [Krug… www.amazon.com Thinking, Fast and Slow: Kahneman, Daniel… Buy Thinking, Fast and Slow on Amazon.com ✓ FREE SHIPPING on qualified orders www.amazon.com Amazon.com: The Elephant in the Brain: Hidden… Amazon.com: The Elephant in the Brain: Hidden Motives in Everyday Life (Audible Audio Edition… www.amazon.com Just Enough Research: Hall, Erika… Just Enough Research [Hall, Erika] on Amazon.com. *FREE* shipping on qualifying offers. Just… www.amazon.com Continuous Discovery Habits: Discover Products… Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value… www.amazon.com Intercom on Jobs to be Done This book should help product managers, marketers and designers understand the causality of… www.goodreads.com

Product Delivery and Development

Amazon.com: Running Lean: Iterate from Plan A to… Amazon.com: Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly… www.amazon.com The Principles of Product Development Flow… The Principles of Product Development Flow: Second Generation Lean Product Development… www.amazon.com User Story Mapping: Discover the Whole Story… User Story Mapping: Discover the Whole Story, Build the Right Product [Patton, Jeff, Economy… www.amazon.com Sprint: How to Solve Big Problems and Test New… Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days [Knapp, Jake, Zeratsky… www.amazon.com

Growth

Hacking Growth: How Today's Fastest-Growing… Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success [Ellis, Sean, Brown… www.amazon.com Product-Led Growth: How to Build a Product That… Product-Led Growth: How to Build a Product That Sells Itself — Kindle edition by Bush, Wes… www.amazon.com Amazon.com: Traction: How Any Startup Can… Traction: How Any Startup Can Achieve Explosive Customer Growth — Kindle edition by Weinberg… www.amazon.com The Growth Handbook, brought to you by Intercom… The Growth Handbook, brought to you by Intercom — Kindle edition by Traynor, Des, Peacock, Karen… www.amazon.com

Data and Measuring

Amazon.com: How to Measure Anything: Finding the… Amazon.com: How to Measure Anything: Finding the Value of Intangibles in Business: 9781118539279… www.amazon.com Lean Analytics: Use Data to Build a Better… Buy Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)) on Amazon.com… www.amazon.com Measuring the User Experience: Collecting… Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics… www.amazon.com The Analytics Setup Guidebook Have you ever wondered how to build a contemporary analytics stack that is useful, scalable, and… www.goodreads.com

Leadership/Managing Product Teams

How to Win Friends & Influence People: Dale… How to Win Friends & Influence People [Dale Carnegie] on Amazon.com. *FREE* shipping on… www.amazon.com Essentialism: The Disciplined Pursuit of Less… Essentialism: The Disciplined Pursuit of Less [McKeown, Greg] on Amazon.com. *FREE* shipping on… www.amazon.com Start with Why: How Great Leaders Inspire… Start with Why: How Great Leaders Inspire Everyone to Take Action [Sinek, Simon] on Amazon.com… www.amazon.com The Making of a Manager: What to Do When… The Making of a Manager: What to Do When Everyone Looks to You [Zhuo, Julie] on Amazon.com. *FREE… www.amazon.com Radical Candor (Be a Kick-Ass Boss Without… Radical Candor (Be a Kick-Ass Boss Without Losing Your Humanity (Revised, Updated)) [Scott, Kim… www.amazon.com Amazon.com: High Output Management eBook… High Output Management — Kindle edition by Grove, Andrew S.. Download it once and read it on your… www.amazon.com Managing Humans: Biting and Humorous Tales of a… Managing Humans: Biting and Humorous Tales of a Software Engineering Manager [Lopp, Michael] on… www.amazon.com Management Given that a manager’s journey can often feel like a lonely uphill climb in the dark, we’ve… www.goodreads.com Amazon.com: The 7 Habits of Highly Effective… The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change — Kindle edition by… www.amazon.com Amazon.com: Dare to Lead: Brave Work. Tough… Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. — Kindle edition by Brown, Brené… www.amazon.com Amazon.com: Escaping the Build Trap: How… Amazon.com: Escaping the Build Trap: How Effective Product Management Creates Real Value… www.amazon.com Amazon.com: Empowered: Ordinary People… Amazon.com: Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group… www.amazon.com

Entrepreneurship, Startups, Pre Product Market Fit

The Hard Thing About Hard Things: Building a… The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers [Horowitz… www.amazon.com Zero to One: Notes on Startups, or How to Build… Zero to One: Notes on Startups, or How to Build the Future [Thiel, Peter, Masters, Blake] on… www.amazon.com Amazon.com: The Lean Startup: How Today's… Amazon.com: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create… www.amazon.com

Strategy

Amazon.com: Good Strategy Bad Strategy: The… Amazon.com: Good Strategy Bad Strategy: The Difference and Why It Matters: 9780307886231: Rumelt… www.amazon.com Amazon.com: 7 Powers: The Foundations of… Amazon.com: 7 Powers: The Foundations of Business Strategy: 9780998116310: Helmer, Hamilton: Books www.amazon.com Blue Ocean Strategy, Expanded Edition: How to… Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the… www.amazon.com Obviously Awesome: How to Nail Product… Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It [Dunford… www.amazon.com Crossing the Chasm, 3rd Edition: Marketing and… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers… www.amazon.com

Setting Goals and KPIs

Outcomes Over Output: Why customer behavior is… Outcomes Over Output: Why customer behavior is the key metric for business success [Seiden… www.amazon.com The 4 Disciplines of Execution: Achieving Your… The 4 Disciplines of Execution: Achieving Your Wildly Important Goals [Covey, Sean, Chris… www.amazon.com Amazon.com: Measure What Matters: OKRs: The… Amazon.com: Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth: 9780241348482… www.amazon.com Radical Focus: Achieving Your Most Important… Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Empowered… www.amazon.com

А какие еще книги вы можете порекомендовать для создание и управлением продукта?

Источник: vc.ru

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